This article first appeared on Liberty Nation.
It has become increasingly clear in recent months to right-leaning people that they are being heavily targeted and discriminated against by major corporations such as Google, YouTube, and Twitter. In a study by Leo Goldstein, a metric is developed to identify which websites, if any, are blacklisted by Google. The findings are quite damning. Additionally, right-wing content creators on YouTube are actively being demonetized by categorizing non-Marxist content as “not suitable for advertisers,” and Twitter is well known for banning the most outspoken of conservatives.
The discrimination has been covered widely by conservative media sites, including Liberty Nation, but a truly appalling aspect of the YouTube demonetization has not yet been reported or discussed: who pays for the ads that allegedly cannot be run on conservative videos? Mostly conservatives.
THE LEFT “ACCUSES” THE RIGHT OF EARNING MORE
The left-wing media likes to report that people who lean right earn more than those who vote left. Take, for instance, the PayScale infographics from the 2012 Romney-Obama campaign.
This relationship between income and voting pattern is often used by the progressive media to smear conservatives as more concerned with their wallets than with the plight of the poor. However, we can use the very same statistics to make a reasonable assessment about who pays for ads.
CONSERVATIVES PAY FOR YOUTUBE’S ADS
Consumers ultimately pay for ads. Typically, those consumers who have the highest incomes spend more money on consumption than those of lesser means. Thus, we can conclude that conservatives, who the left loves to point out as being the biggest earners, are also the biggest spenders. Therefore, conservatives are more likely to be the ones paying for ads.
Let that sink in for a second. YouTube is actively shutting out conservative voices from ad revenues on their platform because their content is allegedly “not suitable for advertisers.” Yet, those very same advertisers actively target conservative consumers.
That should anger you.
THE SURVIVAL GOOGLE, FACEBOOK, TWITTER, AND YOUTUBE DEPENDS ON THE CONSUMER
However, there is a potentially happy ending to this dystopic story. Google, YouTube, and Twitter, are not gods. They may be big, but their survival is contingent on the behavior of the consumers. So far, conservative consumers, who by their nature are positive towards business, have uncritically embraced these giant corporations, believing them benevolent. How would those consumers react if they learned that the Silicon Valley companies have only contempt for them and that they’re actively working against their political interests?
Conservatives and libertarians are unfortunately difficult to mobilize. Some compare it to herding cats. By their nature, they tend to think small and engage in their local communities, not in large-scale society. However, if there ever were a time for them to mobilize against their corporate overlords, this would be it.
If they could just get their act together and start cooperating for a common goal, as leftists do, conservative consumers can be incredibly powerful. Imagine what would happen if they began working together as a community to demonetize Google and YouTube. That could be fun. And effective.
It doesn’t have to be hard either. All that is needed is for conservatives to opt out of the left-wing products that target them. DuckDuckGo.com, for instance, is an anonymous alternative to Google. Gab.ai is a free speech alternative to Twitter, and vid.me is a platform that competes against YouTube.
More from this author at Liberty Nation